Share will launch a new brand, Kogan Energy, to offer power and gas services to Australian households, after signing a partnership with Powershop Australia.

Powershop Australia, a part of Meridian Energy Limited group, entered a multi-year agreement with Kogan, and will supply generation for the new energy brand.

Kogan Energy is expected to launch before the end of the 2019 calendar year and will focus on simplifying the provision of power and gas for millions of Australians and making these essential services more affordable through digital efficiency.

Details of the offering will be released by Kogan Energy closer to the launch date.

Executive Director of, David Shafer, said the partnership with Powershop will help reduce the cost of power and gas for many Australians.

“ is excited to partner with Powershop, which is part of Meridian Energy – Australasia’s largest 100 per cent renewable energy generator. 

“This partnership will enable to offer Aussies low cost power and gas, and a first-class customer experience using technology that will enable customers to easily track their energy usage at any time.

“Meridian Energy Group provides world class generation from some of Australia’s leading wind farms and hydro power stations, and Powershop Australia was ranked Australia’s Greenest Power Company from 2014-2018 by Greenpeace.

“With well over one and a half million active customers, is proud to be able to offer a genuine win-win-win for Meridian, for Kogan’s shareholders and, most importantly, for customers who will get access to low prices on power and gas, and a seamless digital experience.”

Meridian Energy Australia and Powershop Australia’s Chief Executive Officer, Ed McManus, said the company was pleased to be working with Kogan to continue to bring choice and transparency to Australian energy consumers.

“We generate some of the cleanest and greenest energy in Australia. Together with Kogan, we believe we can make a real difference to the energy space by delivering simple, great value, energy offerings through Kogan Energy.”

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