EnergyAustralia is updating its retail services with the launch of a new product, Stack On, which bundles utility, data and insurance services together, enabling centralised management of the services.
EnergyAustralia’s Chief Customer Officer, Mark Brownfield, said that Stack On customers can choose from electricity, NBN internet, mobile plans, home, contents and car insurance services in a way that works for them.
EnergyAustralia developed the market convergence concepts in partnership with Acurus, a Melbourne based ICT multi- product enablement company.
Mr Brownfield said services are provided by some of Australia’s largest brands – EnergyAustralia, Optus and Open Insurance (backed by The Hollard Insurance Company).
“With Stack On you can see all your services in one online portal, your bills are simplified, and your calls are directed to an Australian-based customer service team,” Mr Brownfield said.
“It’s great for busy people and makes budgeting easier. Having less accounts and passwords to remember is a bonus. Plus, we’re looking to add more products in future, making things even simpler.”
A Stack On bundled service which includes electricity is initially offered to people in New South Wales and Queensland, while a bundle without electricity is available to those in Victoria, New South Wales, the Australian Capital Territory, Queensland, and South Australia.
The limited availability is due to Stack On being initially trialled through EnergyAustralia’s On by EnergyAustralia platform. The platform uses customer insights to develop solutions that are trialled before becoming widely available.
Mr Brownfield said, “With On by EnergyAustralia, we get to innovate.
“We create, experiment and test new solutions for customers directly in the market.
“It enables us to think outside the traditional energy retailer box, to innovative ideas that will save our customers time and money.
“While Stack On is a trial, if it’s something customers like we’ll roll it out to people in other states.”
To find out more about Stack On, click here.