Rooftop solar, EVs and batteries are empowering customers. But this energy retailer says the future of energy isn’t just about tech it’s about trust too.
GloBird started with a simple idea: the future of energy should be exciting, positive and most importantly, good for customers.
By 2030, the retailer would love to see an energy system that’s cleaner, smarter, better value and more user-friendly – and the team are talking about millions of connected homes working in harmony the grid, supported by technology and pricing that makes sense.
To get there, we need continued investment in infrastructure, forward-thinking policies, and a retail sector that keeps customers at the centre of innovation.
Power for the people
According to GloBird, Aussie customers deserve better value, more flexibility and more choice.
“Although we are one of the newer retailers, we spent a decade developing our own IT systems from the ground up,” the company’s spokesperson said.
“Now ten years later we have state of the art systems, a nimble team, and engaged customers. So, we can offer innovative plans that adapt to how people actually use energy today.
“What sets us apart is our ability to move quickly, listen to feedback, and bring ideas to life that make a real difference for everyday households.”
As the line between supplier and consumer becomes harder to define, the way consumers interact with the energy system is fundamentally changing.
“We’re in the middle of a big shift where homes aren’t just using energy, they’re generating and storing it too,” GloBird’s spokesperson said.
“As more households start sending power back to the grid, it’s important we get the balance right. Retailers like us can play a key role by designing plans that support this two-way flow, without adding complexity for the customer.”
GloBird’s ZEROHERO plan is a great example of this – it’s designed to reward customers who can shift usage or export during peak times helping ease pressure on the grid while putting money in their pocket.
“It’s a win-win approach that helps the grid stay reliable as we move toward more renewables, and customers absolutely love it.”
Australia’s world-leading uptake of rooftop solar shows that consumers are already active participants in the energy transition – however, it’s important that those who aren’t ready now aren’t left behind.
GloBird said that retailers have a key role to play in ensuring all customers can reap the benefits of the transition.
“Not every household is ready to jump into solar and batteries and that’s okay,” the spokesperson said.
“Our approach is simple. We have crafted a range of plans from simple (set and forget) with low rates, through to VPP and wholesale linked for the more engaged.”
“We make sure our range of plans give everyone access to great value regardless of how engaged they want to be. At the end of the day, energy should work in the interest of the individual and serve their needs.”
Championing net zero
As the energy sector powers toward a reliable, affordable, renewable future, GloBird is focused on helping customers make the most of that shift.
“Whether it’s through plans like ZEROHERO that reward battery owners for smart exports, or FreeLunch, which gives two hours of free electricity every day to take advantage of midday solar, we’re putting more power literally and figuratively into our customers’ hands,” the spokesperson said.
But GloBird is just getting started.
“The response to our ZEROHERO plan for battery customers has been fantastic, and we’re now working closely with solar retailers and battery manufacturers to expand its reach,” the spokesperson said.
“We’re also looking into new ways to help customers save more by using power smarter, whether through better insights, more flexible pricing, or new tech partnerships. There’s always something cooking at GloBird.”
For the team, the most important lesson they’ve learned from their journey so far is that success comes from listening to and delivering for your customer.
“Most people want to do the right thing use energy more efficiently, make greener choices, but it has to be simple and worthwhile,” the spokesperson said.
“When energy plans are easy to understand, and customers feel like they’re getting real value, participation naturally follows.
“Our vision is clear, and our mission has already gathered momentum. When you care about your clients, they feel it, they instantly resonate with your mission.
“The future of energy isn’t just about tech it’s about trust, too.”
For more information, visit globirdenergy.com.au
