Centurion Group transitions to business lines in place of brands

Centurion Group, a global supplier of specialist rental equipment and services to critical industries is has announced the simplification of its Asia Pacific region with the introduction of five business lines replacing legacy brands.

The following five business lines have been rolled out in the region:

The move from brands to business lines will enable the Group to deliver a unified customer experience where clients can benefit from the expertise, technology and industry-leading services that Centurion offers.

This is the second of Centurion’s regions to introduce business lines, preceded by Centurion’s UK, Europe & Caspian region in June 2023. With 93 bases in 13 countries and more than 3,000 employees, this next step will continue to support Centurion’s ambition to effectively communicate its offerings to customers in the Asia and Pacific region.

Centurion Vice President – Asia Pacific Region, Brad Cowain, said that the launch of these five business lines is a momentous achievement, driven by the hard work, dedication, and expertise of all Centurion’s Asia Pacific teams.

“Following our recent acquisition of BBB and the ongoing growth streak we’ve achieved in the region, this is an exciting strategic move that will allow us to better leverage the capabilities of all our regional offerings alongside the commercial strength of the global Group to deliver an unmatched experience for our customers,” Mr Cowain said.

“The legacy brands have long and well-established track records of delivering industry-leading equipment and services and by reintroducing them as business lines, we will be able to better communicate the power and scale of offerings to our customers across our end markets.”

This sponsored editorial is brought to you by Centurion Group. For more information, visit centurionaprs.com.